The article explores how companies in Australia can improve their product performance by working closely with their key suppliers. By forming strong partnerships and building trust with suppliers, companies can benefit from their expertise and resources. The study found that strategic collaborations between companies and suppliers play a crucial role in enhancing product performance. Additionally, the level of trust and commitment between a company and its key supplier can influence the effectiveness of these collaborations. In essence, building strong relationships with suppliers can lead to better product outcomes for companies.