The financial crisis that began in 2007 and continues to affect the world in 2010 has been the most severe since the Great Depression. It was caused by a lack of money in the US banking system and has led to economic struggles globally. Many countries and companies are feeling the impact, with some being hit harder than others. The crisis is deeper and wider-reaching than expected, affecting consumer wealth and economic activity. This paper explores the effects of the crisis on the global economy and outlines the main opportunities for companies during these uncertain times.