Strategic alliances can make or break firms: new study reveals key factors.
Strategic alliances are important for business growth, but they can also be risky. Researchers studied many past studies to see if firms benefit from alliances and what makes them successful. They found that some alliances create more value for firms than others, but there is no clear answer on whether firms benefit on average from alliances. The research used meta-analysis to look at the performance outcomes of alliances and found that there is still no consensus on why some alliances are more successful than others.