The article discusses how marketing strategies and logistics play a crucial role in positioning agricultural goods on the local market. By using marketing methods, producers can better match supply with demand, preventing overproduction and economic crises. The right logistics strategy helps in efficiently moving products from producers to consumers at lower costs. Marketing has become essential for manufacturers and brokers worldwide, especially in competitive markets. The key factors influencing marketing strategies include production levels, costs, competition, and research and development expenses. Ultimately, marketing is about selling products by deciding what to sell, at what price, where and how to sell them, and how to promote them effectively.