Radically new technologies can be risky but rewarding to develop. The innovation phase is the time from inventing a new technology to introducing it to the market. A model was created to guide this phase. Factors like expectations, strategy, resources, knowledge, and product are crucial. Innovators must manage these factors to improve the technology's chances. Resources are especially important - without enough, development stops. Innovators can use demonstrations to raise expectations, secure funding, or address legal barriers to commercialization. Case studies on 3D printing and Augmented Reality provided insights and improved the model.