Social Sciences
4 years ago

Quality, Price, Image: Keys to Boosting Imported Car Sales in Malaysia

Exploring Factors Attracting Purchase Intention of Imported Automobile Among Consumers’ in Malaysia
Arwidah Ali, Affendy Abu Hassim, Mohd Farid Shamsudin

Paper Summary

The article explores what influences Malaysian consumers to buy imported cars. Factors like quality, price, and brand image were studied. A survey with 300 people was done, and data was analyzed using a software called SPSS. The results showed that quality, price, and brand image all play a significant role in Malaysian consumers' decision to buy imported cars.

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