The article discusses how companies can improve their global competitiveness by designing efficient supply chains. This involves connecting all the steps involved in making and delivering products, from raw materials to the end customer. By mapping out these processes and using technology effectively, companies can reduce costs, improve customer service, and minimize waste. Failure to design a supply chain properly can lead to communication problems, long wait times, and environmental harm. It's crucial for companies to carefully plan their logistics and supply chain to stay competitive in the global market.