A SWOT analysis helps organizations evaluate their strengths, weaknesses, opportunities, and threats to plan and manage resources effectively. It is a useful tool for creating business strategies based on internal and external factors. Despite some drawbacks, SWOT analysis is efficient in guiding decision-making processes. The analysis results in a matrix that highlights a company's strengths, weaknesses, opportunities, and threats. This article explores the basics of SWOT analysis and provides practical steps to create a SWOT matrix.