Business, Management and Accounting
4 years ago

Uncovering Barriers to Historical Marketing Research: A Game-Changer for Marketing.

1 view
Economic and Regional Studies / Studia Ekonomiczne i Regionalne
Historical Marketing Research – Barriers to Conducting it and its Importance
Jacek Kamiński

Paper Summary

Historical marketing research faces barriers, but it is important. The study looks at why it's not common and why it matters. The research shows that historical marketing research is crucial for understanding marketing better, even though it's not widely discussed in textbooks.

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