Companies failing to market FMCG products effectively, impacting consumer purchasing patterns.
The study looked at how people in Coimbatore District buy and use everyday products. They wanted to see if consumers are aware of these products and what influences them to buy them. They surveyed 150 people who buy these products and found that companies have a good variety of products, but they need to do better at marketing them. Each customer has their own way of buying these products, so companies need to focus on quality and customer knowledge to increase sales in the future.
