The study looked at how customer satisfaction affects customer loyalty in Nigerian hotels. They found that factors like service quality, customer engagement, and image influence customer loyalty. Customer satisfaction plays a key role in this relationship. However, perceived value and customer engagement did not have a significant impact on loyalty. The study also explored the role of customer experience but found it did not moderate the relationship between satisfaction and loyalty. Overall, the findings suggest that focusing on customer satisfaction is crucial for hotels to retain their customers and stay competitive.