Entrepreneurs' Equity Retention Key to Crowdfunding Success and Capital Raised.
The article looks at over 3,500 crowdfunding projects in the US and UK to see what factors affect their success. They found that keeping more ownership in the company helps projects succeed and raise more money. Patents matter more in some platforms than others. Entrepreneurs in financial centers set higher fundraising goals in the UK. Female and male entrepreneurs raise similar amounts of money, but female founders ask for less.