The article discusses how improving trade facilitation measures in Pakistan can enhance its competitiveness in global trade. By focusing on areas like custom efficiency, port and logistic efficiency, regulatory environment, and e-business usage, Pakistan can reduce trade transaction costs and increase its share of exports. Other countries in the region have seen success by prioritizing trade facilitation measures, leading to higher market shares for their products. Pakistan's stagnant export growth since 1999 can be attributed to a lack of emphasis on trade facilitation policies. To boost its trade competitiveness, Pakistan needs to improve these measures to keep up with global trade complexities.