The article focuses on the evolving concept of privacy in the digital age, especially regarding personal data stored by tech companies. It explores how the United States' legal system has traditionally treated personal data more as a liability issue rather than a property right. Despite recent Supreme Court cases hinting at shifting perceptions of data as property, clear definitions and rules are still lacking. The authors suggest using progressive property theory to guide the creation of laws and standards around data ownership, considering elements like social responsibilities, dignity, and owner obligations as seen in existing property rights frameworks.