Consumers Avoid Healthy Choices, Opting for Unhealthy Defaults Instead.
Healthy defaults in restaurants can encourage people to make healthier food choices in the moment. However, consumers tend to avoid these healthy options by choosing restaurants with unhealthy defaults instead. This behavior reduces the impact of healthy defaults on sales and customer loyalty. Studies showed that people are more likely to select meal kits or visit restaurants with unhealthy defaults over those with healthy defaults. Even advertising healthy defaults can drive away potential customers. Overall, consumers tend to avoid healthy defaults and prefer environments with unhealthy options.