Social Sciences
3 years ago

Innovative strategies revolutionize industrial enterprises, boosting regional development and competitiveness.

Економіка і організація управління
Development of innovative strategy on industrial enterprises.
Olha Anisimova, N. Horiachova

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The article discusses how industrial enterprises can develop innovative strategies by considering external and internal factors, regional potential, marketing concepts, and quality control. It highlights the importance of the state in promoting innovation through various measures. The study identifies leadership and imitation strategies for innovation, with leadership focusing on product development and research, while imitation is used when technical documentation is new but the market is known. The article suggests measures to attract new innovative projects.