The article discusses different methods used to value insurance agencies for purchase or takeover. The main methods are yield valuation, property valuation, and market comparison. Yield valuation is considered the most objective but also the most complex, involving financial and environmental analyses. Property valuation focuses on the assets and liabilities of the agency. Market comparison is used in the USA where there is a developed market for buying and selling insurance agencies. These methods help determine the investment value of an insurance agency, whether for sale, purchase, partnership, merger, or liquidation.