The study looked at how different factors affect the stock returns of banks and manufacturing companies in Nigeria. They analyzed data from 15 banks and 15 manufacturing firms. In the financial sector, earnings per share and liquidity impact stock returns, while return on assets has a negative effect. Market capitalization is important for stock returns in the manufacturing sector. Managers should focus on improving stock prices and market capitalization, avoid overinvestment in assets, and maintain a balance between liquidity and investments. Policymakers should create sector-specific policies.