Business, Management and Accounting
3 years ago

Unlocking Customer Equity Secrets: Boosting Market Performance in Bulgaria's Yogurt Industry.

Customer equity management of industrial enterprises in Bulgaria
Darina Pavlova

Paper Summary

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The article discusses how businesses in Bulgaria can increase their long-term financial success by focusing on customer equity. This means valuing the relationships with customers and managing product, brand, and customer interactions effectively. The study looks at the yogurt market in Bulgaria to identify key factors that influence customer equity, such as brand value and customer relationships. By understanding and managing these factors, yogurt producers can improve their market performance and build lasting customer relationships.