Business, Management and Accounting
3 years ago

Business customers' value influenced by suppliers' customer success management activities

Industrial Marketing Management
How business customers judge customer success management
Katharina Prohl-Schwenke, Michael Kleinaltenkamp

Paper Summary

Related papers

Business, Management and Accounting
8 years ago

Unveiling the Key to Customer Satisfaction and Business Success: Customer Value Determination

Customer Equity
2 views
Business, Management and Accounting
6 years ago

Boost Customer Equity by Engaging Every Customer: A Game Changer!

Customer Relationships
Retail Behavior
Customer Equity
2 views
Business, Management and Accounting
6 years ago

Customers as Revenue-Producing Assets: Maximizing Profits Through Strategic Investments.

Customer Equity
Economic Analysis
Retail Behavior
2 views

Business customers judge supplier activities in customer success management based on quality dimensions, affecting their perceived value. By implementing customer-related activities, suppliers can influence customers' value-in-use experiences and encourage repeat purchases. This research highlights the importance of shaping customer-oriented customer success management activities and internal processes for suppliers to enhance customer satisfaction and loyalty.