Business, Management and Accounting
3 years ago

Relationship-centric business models revolutionize management practices in business networks.

Journal of Business and Industrial Marketing
Business Models in Business Networks – How do they emerge ?
Antonella La Rocca, Ivan Snehota

Paper Summary

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The article explores how business models develop in business networks where relationships are important. The researchers looked at studies on business models in these contexts and found that they are specific to each relationship, not the same for all. In these networks, businesses can't create their models independently, and they are always changing. This study is one of the few to look at how business models evolve over time in business networks, and it has important implications for how businesses are managed.