Business, Management and Accounting
3 years ago

Revolutionize Customer Satisfaction with Innovative Quality Function Deployment Method!

International Journal of Hybrid Information Technology
Research on Customer Satisfaction Based on Quality Function Deployment
Chunfang Guo, Zhongliang Guan, Nannan Li

Paper Summary

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The article discusses how Quality Function Deployment (QFD) can be used to analyze customer satisfaction. By applying a method called PROMETHEE II and Entropy Weight, the researchers ranked customer requirements. They then used Grey Relational Analysis to create a relation matrix. The study found key factors for improving service quality and suggested effective measures to enhance customer satisfaction.