Business, Management and Accounting
3 years ago

Unlocking the Power of Intangible Assets in Retail for Global Success

DOAJ (DOAJ: Directory of Open Access Journals)
Analysis of intangible assets in retail trade
Lukić Radojko, Vojteski-Kljenak Dragana

Paper Summary

Related papers

Business, Management and Accounting
2 years ago

Unlocking the Value of Intangible Assets in Business Enterprises

Venture Capital
Talent Management
Post-Communist Development
2 views
Business, Management and Accounting
4 years ago

Unveiling the Hidden Value: Intangible Assets Key to Business Success

Intellectual Capital
1 view
Business, Management and Accounting
8 years ago

Unlocking the Power of Intangible Assets for Future Value Creation

Intellectual Capital
1 view

The article analyzes how intangible assets like technology and brand impact the performance of retail companies. Many companies don't provide enough data on these assets, making it hard to study. The researchers focus on global retailers, especially in Serbia, using theory, methods, and real data.