Financial challenges and technology hindering SME sustainability in Sub-Saharan Africa.
Entrepreneurs in Sub-Saharan Africa face challenges in sustaining their Small and Medium Enterprises (SMEs), especially in the manufacturing sector of Ghana. A study using PLS-SEM analysis found that financial difficulties, technology limitations, market acceptance issues, and lack of research and development are key barriers to SME sustainability in the region. Overcoming these obstacles is crucial for SME owners to stay competitive and ensure long-term growth and survival of their businesses.