The article explores how time pressure and regret influence decision-making during a search process. The researchers conducted an experiment to see how regret, urgency, and their combination affect search behavior. They found that anticipated regret doesn't impact search behavior, but experienced regret does lead to changes in search length. Urgency makes decisions quicker and lowers perceived decision quality, but doesn't necessarily change search length. Only inexperienced decision-makers tend to buy earlier under time pressure. This suggests that protecting consumers from pressure tactics can benefit those who are less experienced in making decisions.