Efforts to change people's behavior towards sustainability, health, or new products have focused on attitudes and habits. Changing attitudes can lead to behavior change, but habits play a big role too. Combining research on attitudes and habits can help predict when behavior change strategies will work best. It's important to understand how attitudes can become lasting habits and how habits help us reach our goals. By focusing on habit discontinuities and strategic planning, we can improve attitudinal approaches to changing habits. Understanding how habit architecture shapes habits directly can also be helpful. By shifting focus from attitude change to habit change, behavior change efforts can be more effective.