Business, Management and Accounting
3 years ago

Customers Willing to Work for Firms - How to Strategically Compensate Them!

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SSRN Electronic Journal
Strategically Pay Your Customers for Their Productivity
Kumar Rakesh Ranjan, Jan H. Schumann, Stefan Michel, Stuart Read

Paper Summary

Customers are willing to help companies with innovation and generating revenue. Researchers found six ways customers assist firms and how companies compensate them strategically. This information can help executives and entrepreneurs improve their organizations in industrial and consumer settings.

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