Social Sciences
3 years ago

Trust and price drive online food purchases among UiTM students

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi
S Radzi, Nur Ummaimah Azmi

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The study looked at why people at UiTM Terengganu might buy food online. They asked 150 students and staff about their thoughts on social media, trust, price, convenience, and intention to buy food online. Most people said that price and intention to buy were the most important factors for online food shopping. The study suggests that having more participants and more time for research could lead to even better results. Overall, the study found that trust, price, convenience, and intention are important for online food shopping.