Business, Management and Accounting
3 years ago

Revolutionizing E-Commerce: New Credit Mechanisms Boost Environmental Goods Trading

Journal of Organizational and End User Computing
Enterprise E-Commerce Marketing System Based on Big Data Methods of Maintaining Social Relations in the Process of E-Commerce Environmental Commodity
HE Gui-he

Paper Summary

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The article discusses how e-commerce has grown rapidly in the 21st century, but credit risks in trading environmental goods online are a big problem in China. The researchers suggest four credit mechanisms to maintain social relations during these transactions. They tested their model and found that it works well, with an Alpha coefficient above 0.6 for each variable set. This shows that their method is effective for e-commerce environmental goods trading.