Social Sciences
3 years ago

Social media and lifestyle shape youth's cosmetic purchases, study finds.

A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman
Ab Rahman, Nor Atirah

Paper Summary

The study looked at why young women in Besut, Terengganu buy cosmetics. They found that social media, lifestyle, and product features all play a big role in their choices. The researchers used data from 80 people and found that these factors have a significant impact on what cosmetics young women buy.

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