Business, Management and Accounting
3 years ago

Arabic Twitter Mining Predicts Customer Churn, Revolutionizing Telecom Industry.

Future Internet
An Empirical Study on Customer Churn Behaviours Prediction Using Arabic Twitter Mining Approach
Latifah Almuqren, Fatma S. Alrayes, Alexandra I. Cristea

Paper Summary

The article discusses how telecom companies are using social media mining to predict customer churn in Saudi Arabia. By analyzing Arabic Twitter data, they can identify customers who might switch to a different telecom provider. This new method has proven to be effective in predicting customer behavior and improving customer satisfaction.

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