The study looked at how internet marketing affects people's feelings about and likelihood of buying Sukimi Lube products. They focused on advertising and communication as key factors. After surveying 50 customers in Kelantan, Selangor, and Kuala Lumpur, they found that only communication and advertising significantly influenced brand attitude and buying intention for Sukimi Lube. Other factors like promotion didn't have as much impact. The researchers suggest recommendations to help Sukimi Lube in the future.