The study looked at how a golf course's focus on the environment affects its image and how consumers feel about it. They surveyed golfers in Gyeonggi Province and found that an environmentally friendly golf course has a positive impact on its image. This positive image, in turn, influences consumers' attitudes towards the golf course. However, the environmental focus of the golf course doesn't directly affect consumers' perceptions of it, but it does influence how much they like the golf course. In conclusion, golf courses should analyze how consumers see them and develop marketing strategies to promote an eco-friendly image.