The study looked at why people in Kota Kinabalu buy local skin care products. They found that people's attitudes, product features, and ads influence their buying decisions. People care more about the product itself and how it's advertised than about social status. The researchers used a survey to ask 150 people about their buying habits. They found that most people have a positive attitude towards local skin care products and intend to buy them. The study suggests that understanding consumer behavior can help local cosmetic companies compete better.