Business, Management and Accounting
3 years ago

Gender influences consumer buying behavior on branded sports products, study finds.

Examining consumer buying behaviour on branded sports product / Nordiana Nadia Kamarudin
Nordiana Nadia Kamarudin

Paper Summary

The study looked at why people buy branded sports products. They surveyed 440 athletes who use these products. They found that gender affects how people buy these products, but the type of institution they belong to does not. This information can help companies improve their marketing strategies for these products in the future.

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