The study compared conventional and Islamic home financing products at Malayan Banking Berhad to see which features customers prefer. Malaysia is a major hub for Islamic finance, with Maybank being the largest bank in the country. While conventional banking has long dominated home financing in Malaysia, Islamic banking has been growing as an alternative. Maybank, established in 1960, is a key player in the banking sector. The study found that most customers prefer criteria from conventional mortgage providers over Islamic ones. This insight sheds light on the choice criteria for Islamic home financing in Malaysian Islamic banking.