The study looked at how knowledge, social norms, femininity, and attitude towards cosmetic products affect people's intention to buy cosmetics in Taiwan. They surveyed 200 people and found that these factors have a positive impact on purchase intention. This means that knowing more about cosmetics, following social norms, feeling feminine, and having a positive attitude towards cosmetic products can influence people to buy more cosmetics from different stores. This information can help companies and sales managers create better strategies to sell more cosmetic products.