Business, Management and Accounting
3 years ago

Boosting Customer Relationships: The Key to Business Success Revealed!

Revista Gestão Inovação e Tecnologias
A Managerial Accounting Approach of Customer Relationship Management; An Analytical Study
R. Sotudeh

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The article explores how organizations can keep their valuable customers by improving their relationships through changes in communication practices. By using a managerial accounting approach, researchers found that applying a comprehensive customer relationship management strategy can lead to better customer relationships and reduce post-purchase dissatisfaction.