Global firms face unpredictable cycles of expansion and contraction in markets
Internationalization is a complex process where companies expand and then sometimes pull back from foreign markets. There are cycles of firms reducing their international presence and then expanding again. The reasons for these cycles have not been fully explored. This study reviews past explanations for these cycles and creates a new framework for understanding them. The goal is to improve our understanding of why companies go through these cycles of de-internationalization and re-internationalization.