The article discusses how risk management is crucial for businesses to succeed in a competitive market. It explains the process of identifying, analyzing, assessing, and treating risks in a company. The researchers used methods of analyzing and synthesizing information to show the importance of managing risks in enterprises. They found that proper risk management involves identifying risks, analyzing their impact, planning responses, monitoring risks, and implementing internal controls. The study also highlights the differences between risk management and crisis management, and emphasizes the significance of a Risk Management Plan in dealing with potential risks.