Business, Management and Accounting
3 years ago

Bank Muamalat Malaysia Berhad on Track to Lead Banking Sector.

MPRA Paper
Customer Perceived Value in The Banking Sectors- An Application of Holbrook Model
Nazim Ullah

Paper Summary

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The study looked at how customers view two banks, Malayan Banking Berhad and Bank Muamalat Malaysia Berhad, using the Holbrook Model. The findings suggest that Bank Muamalat Malaysia Berhad should adopt a proposed value plan to become a top bank like Malayan Banking Berhad. More research can be done in the future by including more banks.