Decision Sciences
3 years ago

Influencers' Hidden Costs Reshape Social Media Sponsorships

1 view
Contracts with Private Cost per Unit-of-Effort
Tal Alon, Paul Dütting, Inbal Talgam-Cohen

Paper Summary

The article discusses how to create contracts for influencers based on their effort and cost. The researchers developed a method to design contracts that are fair and encourage influencers to work hard. They found a way to calculate the best contract quickly, which is a big improvement compared to previous methods.

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