The article discusses the need for a single sustainability label to help consumers choose eco-friendly products easily. This label would show the sustainability of products in a clear and trustworthy way, making it easier for people to make sustainable choices when shopping. For this label to work, everyone involved in the market needs to support it, including producers and consumers. Creating a reliable and transparent process for assessing sustainability and setting up a good organizational structure for the label are important challenges that need to be addressed.