Green-minded youth in Bangi Selangor driving demand for eco-friendly products
The study looked at what makes young people want to buy eco-friendly products. They asked students in Bangi Selangor about their thoughts on green products. They found that caring about the environment, the features of the product, being aware of brands, and how they see themselves all play a role in whether they choose to buy green products. The results showed that these factors have a positive connection to whether students want to buy eco-friendly items.