Decision Sciences
3 years ago

Boosted auctions increase revenue for online advertising exchanges by up to 6%.

1 view
Boosted Second Price Auctions
Negin Golrezaei, Max S. Lin, Vahab Mirrokni, Hamid Nazerzadeh

Paper Summary

A new type of auction called boosted second price auction was created to make more money in online advertising. By giving some bidders a boost, this auction helps advertisers make more profit. The boost values are decided using past bids. When tested with real data, this new auction made up to 6% more money than the old auction used by Google.

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