Business, Management and Accounting
3 years ago

China's Sporting Goods Industry Breaks Free from International Giants in Global Market

1 view
CONVERTER
The Construction of National Value Chain and the Upgrading of China's Sporting Goods Manufacturing Industry Cluster under the Background of Globalization
Geng Cong Fan Teng

Paper Summary

The article explores how China's sporting goods industry can improve by forming a strong national value chain. By focusing on high-end products and local market advantages, Chinese companies can compete with global giants like ADIDAS and NIKE. This strategy helps them break into foreign markets and upgrade their products effectively.

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