The article analyzes the current trends in the insurance market of Ukraine. It looks at the problems facing the industry and suggests ways to improve it. The researchers used various methods to study the market, including analyzing data from 2016-2020. They found issues like lack of insurance culture, low financial literacy, and fraud by some companies. The study also recommends creating a centralized online database of insurance contracts, improving taxation, and adopting EU legislation. Overall, the research highlights the need for better customer experience, new products, and technological advancements in the insurance sector of Ukraine.