The article examines how the services sector in Ukraine has developed over time. It uses different methods to study this, like comparing historical data and analyzing trends. The findings show that the services sector in Ukraine has grown significantly since the introduction of market relations. It now contributes more to the economy than industrial production and agriculture. More people are working in the services sector compared to other sectors, and there is a lot of investment in this area. However, investment in knowledge-intensive services is low. Despite this, Ukraine has a positive foreign trade balance in services. These findings can be useful for universities and service businesses.