New study reveals how stakeholders shape corporate social responsibility practices
The article explores how corporate social responsibility (CSR) is related to stakeholders. It shows that different stakeholders impact CSR practices in various ways. Internal CSR focuses on accounting, while external CSR aims to gain market share. The effects of CSR activities depend on how stakeholders react. For instance, customers and the public are not influenced by CSR information alone. Intangible aspects of CSR actions need separate consideration. CSR in different corporate environments can guide stakeholders and the company differently. The research uses a range of indicators to deepen our understanding of CSR practices and stakeholders.