Consumer involvement key to transforming economy towards sustainability and circularity.
The article discusses how involving consumers in the circular economy can help reduce sustainability pressures. The researchers looked at existing literature to understand how design and consumer behavior can impact the circular economy. They found that including consumers in the process can lead to changes in purchasing habits and product use. Strategies like slowing down resource use, closing resource loops, and reducing material waste can improve business models and promote circular economy. Ultimately, encouraging desired consumer behavior can help create a more sustainable economy.